Greenstreet Berman carried out qualitative and quantitative research into alternative voluntary and regulatory food safety interventions including partnership working, financial incentives, consumer engagement, advisory schemes and supply chain schemes. The work included a literature review, interviews with FSA staff, food business, trade associations and consumer groups, focus groups with consumers and a postal survey of UK food businesses. The aim of the research was to:
- Establish the views of businesses on food safety compliance, business drivers and compliance decision making and the potential for alternative approaches to regulation
- Explore compliance costs and the role of cost benefit information in business compliance decision making
- Review the FSA stakeholder engagement process
- Explore the attitudes and behaviour of consumers with regard to food safety and how to engage them as consumer champions for food safety
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